WordPress optimisation is a service designed to ensure your WordPress site is performing as well as it should. It covers a number of aspects of your WordPress site, from how the server is configured to database optimisation, minification, script deferral, caching and compression.
Optimisation is important for a number of reasons:
Ideally, you need your average page load time to be below 2 seconds. Users that have to wait for pages to load will soon be put off browsing your site and you can lose business as a consequence.
Google and other search engines increasingly use site speed as an important ranking metric. They know that user experience is a key part of a websites relevance.
Optimisation is different for every WordPress site. Its usually a one-off service but regular checks are also necessary to ensure the WordPress system is in good health.
Based in Brighton, we have WordPress optimization clients across Sussex and even as far afield as London.